A trademark cease and desist letter is a legal document sent by the owner of a trademark to an individual or entity that is believed to be infringing upon the trademark owner's rights. The purpose of the letter is to formally demand that the alleged infringer stop using the trademark in question and cease any related activities that violate the owner's intellectual property rights.
 
This letter serves as a formal warning and can be an initial step in the legal process to protect the trademark owner's rights. It is not a lawsuit but rather a means to resolve the matter amicably before pursuing legal action. 
 
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